You've been dreaming of starting your own photography business for years. You are finally ready to take the plunge and start shooting weddings, headshots, portraits, family photos- anything that pays well. But where do you begin? How much does it cost? A lot of people have questions when they first think about becoming a photographer on their own. Thankfully this post is here to answer all those nagging questions so you can get back to what's important: taking pictures!
You're just starting your business and you don't know what to buy. You want to invest in the best equipment, but you're not sure where to start. Stop right now! The truth is, there's no one-size-fits-all camera for every photographer. There are so many different options that it can be overwhelming and confusing at first.
That's why it’s good to start with reviews of some of the best equipment on the market, including ourthe one from the top shelf. But before you buy your first professional camera, you should decide what area you will focus on.
If you want to take wedding photos, or for example, mostly portraits, your choice will be different. The best thing to do is to research what other professionals say and recommend. The most expensive option is not always best. Actually, often it is best to pick an equipment that matches exactly what you need and at what you’re best at. Remember that the camera and equipment is not the only cost you need to have in mind while starting your photography business. So don’t spend all your budget on that just yet. It’s smart to make even a simple business plan to see how much you can spend right now, and if you reach your goals, how much you will be able to upgrade next year.
Making a business plan might sound like a lot of work upfront, but when you have an invoice in hand from someone who wants your services, it will be so worth the effort! Here are some questions that need answers before you can make your own photography business plan: What type of photography do I want to specialize in? Who is my client base and where are they located? Where should I set up my studio or office space? Do I want to freelance or go full-time with this gig? How much money do I need for startup costs and how am I going to make more money down the line? All these questions matter because if you don't know the answers, it will be difficult for you to stick to your vision. Especially, if you run out of money very quickly and you won’t be able to pursue your passion because you didn’t calculate everything properly.
Once you have a clear plan and get some equipment, it’s time to create your portfolio! It is what you use to showcase your work and it can help you secure more jobs in the future. This will also help give prospective clients an idea of what they might be able to expect from you as a professional.
You can start by asking your friends to be your models and pick some interesting locations for your shoots. For starters, it is best not to invest too much in make-up or clothes, but maybe you can collaborate with some make-up artists or stylists that are also just beginning and would like to work with you. This will be a great chance for them to build their portfolio too. To retouch the photos, you can use a free trial of Photoshop or Lightroom, so that you save on the cost before the first gigs come in!
Of course, you have to store your work somewhere. The world’s best and most affordable photo storage site is Yogile. They offer unlimited yearly storage for just $44,99! You can store your photos in their original resolution (RAW), so you never have to worry about them being compressed – even if they are 4K or 5K images. The interface of the website is also very intuitive, which will save you tons of time you would have to spend figuring out the new tool.
When your portfolio is ready, the next step should be to market yourself. This means creating a website and social media pages that highlight who you are as an artist. You may want to use some templates but try adding personal touches like putting in quirky images or using colors not found anywhere else on any of your other materials.
You can also create samples of what you could offer clients, like e-cards with personalized messages or small photo books with different layouts that showcase your skills.
Photographers are always looking for their next job, but the best way to find one is by being out and about. Join clubs where you can network with other photographers around town as well as meet new people who might be interested in hiring someone like you.
The world is your oyster when you begin your journey as a photographer. You can work with local businesses, like those found at trade shows or events which are more personal than weddings and other high profile jobs.
Since you've been dreaming of opening your own photography business for years, it is now you're finally the time to take that leap. We hope these tips will help you on the journey, and we would be honored to have your work, as a successful photography business owner, in Yogile.Get started right away with sharing and storing your best memories! Sign Up